Jordanian podcast company Sowt acquires Finyal Media

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The acquisition was financed by Sowt and Media Development Investment Fund.

Jordanian Sowt, an independent podcast and media company, has acquired Dubai-based podcast production company Finyal Media.

The move will bolster Sowt’s efforts for audience growth, business opportunities and creative content, the company said.

The acquisition was financed by Sowt and Media Development Investment Fund (MDIF), a non-profit organization registered in New York.

Finyal Media has produced a number of popular Arabic fiction podcasts, including 1001 nights, Juha and The 40 thieves.

Commenting on the acquisition, Leila Hamadeh, co-founder and CEO of Finyal, said, “We are delighted that Finyal Media has been acquired by Sowt and that our content will continue to grow to reach millions of listeners across the region. We believe this acquisition marks a major step in the development of the podcast industry in the MENA region and we expect further growth and consolidation in the future. »

Founded in 2016, Sowt, headquartered in Amman, which means voice or sound in Arabic, produces podcasts, audiobooks, and audio articles focused on Arabic-speaking audiences.

Sowt recently announced the addition of audiobooks to Safahat Sowt, its service which offers audio versions of articles from selected publishers across the Middle East and North Africa.

Ramsey G. Tesdell, CEO of Sowt Media, added, “This acquisition marks an important milestone for the audio industry in the MENA region and for Sowt. We are excited about the potential growth that joining forces with Finyal offers listeners. We are proud of what Sowt has achieved and excited for what the future holds!”

The financier of the acquisition, MDIF, invests in independent media around the world providing news, information and debate.

Bilal Randeree, MDIF Program Director for Africa and MENA, said, “Sowt is an undisputed leader in the Arabic-language podcast space, producing original, high-quality content, and we are an admirer of long time of their work. Sowt has assembled a young and talented team, bringing together backgrounds and skills that allow them to continuously innovate and experiment in this industry, and we look forward to working with the company as they continue to expand their work.

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