Itraditional mediaMedia networks, such as radio and television, are taking up the challenge of existence and their impact on audiences in the microenvironments of new technologies and social networks.
In fact, audiovisual production in the Dominican Republic is one of the most influential industries nationally, accounting for 19% of all cultural enterprises in the country in 2014.
The connoisseurs of this field, who were part of the book and multimedia platforms The Dominican is creative: talent in the orange economyTake the pulse of their industry and share the opportunities and challenges ahead. I
One of the most important stages or events that marked before and after audiovisual production in the Dominican Republic is the conversion from analog to digital. However, experts point out that we have not yet achieved a complete transformation, as has happened in other markets, because currently a type of “hybrid entertainment” is being created, in which the analog is founded, the number is used. And an interesting exercise in which both formats work.
experts say Our country has taken a big step forward in the field of technology, in the sense that today there are local channels that are broadcast by satellite in high definition. Likewise, they point out that most content created in the Dominican Republic, if not 1080p, is in 4K, which suggests that we are currently dealing with a level of technology that allows us to models in this area.
Technology and materials are the two pillars of the country’s audiovisual sector. Experts say that Lack of attention to producer training Let them be aware of what is needed in this circuit to generate quality and valuable content. We need an educational structure that trains professionals and allows young graduates in the social communication professions to acquire the tools to be able to develop the industry and export the materials manufactured in the country.
analog vs digital
New digital platforms have become complementary to traditional media such as television and radio. According to the exhibitors, they coexist amicably both in terms of programs and figures. They point out that there are talents who earn more financially through their social networks and use traditional platforms to maintain some legitimacy. They also state that The traditional media have seen the need to strengthen their image by also betting on the networks, Build a relationship to ensure its TV content has its corresponding social media adaptations.
Panelists understand that The role of the producer at that time is to understand and produce for the different platforms available to him.that is, to generate specific content designed for different audiences and platforms.
Experts watch podcasts with a son of radio, a son who came to democratize it. But they point out that both have their own characteristics and distinctions. They cite a study that says podcasts should be between 5 and 18 minutes long. But they fear that many productions in the country are longer than 45 minutes, so they recommend “doing your homework”. Try to understand the format of creating a podcast This engages the public and builds loyalty.
They point out that the practice of installing cameras in a radio booth where not everything that is done or shown is online radio or television. They point out that they are different formats, that they have different codes, all supported by the same technology.
they point out that Radio and television are not obsolete, but there is a market for all, in which each spectator chooses what he likes. He says there is a generation that loves streaming because they find it intuitive and familiar, as it allows you to consume content at will.
according to experts, The media are a reflection of people’s culture And, based on this premise, they point out that several aspects must be clear in terms of production and materials: Who is it for, how is it communicated and what do you want to leave to the publicThey unanimously agree that they are responsible for what they give to the public, as the public learns from the media.
TV needs updating
From the experts’ point of view, TV needs replacing and updatingNot only in the country, but all over the world. In this sense, they point out that on the streaming content front, the large networks that have not been updated and have been affected in terms of audience. they recognize that Develop and adapt the way they present content as administrators and managers are required to,