Alloys adds LG Electronics to its AV portfolio – Distribution


Launch of Alloys-LG in the Melbourne office

LG Electronics has appointed Alloys as its newest Australian distributor, joining its AV product portfolio.

The partnership covers LG’s information display products, including commercial televisions, interactive flat panel displays and digital signage. Alloys said the deal also aligns with its plans to expand its audio-visual category.

“The new partnership with LG demonstrates our commitment and growth in the AV space. Our specialized methodology and their state-of-the-art technology are a perfect fit for both organizations,” said Alloys Managing Director Paul Harman.

“We are delighted to have the opportunity to work with the LG team and provide them with an additional market presence that can help them further increase their growth.”

LG’s addition also marks Alloys’ entry into the digital signage space, adding the offerings to its AV stack.

Noe Efira, LG Distribution Manager for Information Displays, said, “We are delighted to welcome Alloys to the Australian LG Information Display distribution network. They have a proven track record of value-added delivery, teamwork and a winning spirit, all values ​​that align perfectly with LG’s core business principles.

“We look forward to working closely with Alloys and helping to deliver the best possible customer experience for information displays in Australia.”

Alloys offers its partners expedited freight and demonstration facilities with fully serviced branches across Australia. The retailer has also installed LG’s video wall solutions in its Melbourne and Sydney showrooms, which also include LG’s One:Quick video conferencing solution.


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