Aaron Rodriguez explains how to convert an analog business into a digital business


The pace of technological advancement is advancing at an accelerating rate and the way of doing business has changed. For this reason, it is important to be aware of the changes that are being generated so as not to be left behind in business strategies, such as what happened with the pandemic that posed a great challenge to companies and accelerated their digital transformation. Aaron Rodriguezspecialist in business optimization and transformation, discusses how businesses are moving from an analog format to adapting to today’s digital age.

The market, customers and workers are going digital, so betting on a digital transformation for your business could be a new way to explore new business opportunities and survive changing situations that may arise in the future. There are different resources for digital transformation that can help you create different marketing and sales strategies aligned with the current situation and the new economy of the future.

“Digital transformation is the process of integrating digital technology into all areas of a business to improve the way it markets its products and services,” Rodriguez explains. “It involves changes in business processes and the way work is done, with the aim of improving those processes and keeping businesses constantly up to date, for example, with the use of big data or the implementation intelligent management tools for the different areas that make up an organization.”

If you want to take your business data to the next level, you can use smart data strategies, with which you can ensure the quality of your data before sending it to a consolidation platform. Digitization refers to the digital transformation of society and the economy. It shows the transition from an analog era to one full of digital technologies and business innovation.

The way customers interact with technology has evolved. Today, customers seek to satisfy their needs through e-commerce. It’s not for nothing that 2020 added 13 million new buyers in Latin America alone. “As a result, we can say that digital transformation is the means by which companies can improve customer experience through digital marketing, as well as increase sales,” Rodriguez said.

Digital transformation enables companies to achieve their goals by helping them develop their strategies more effectively. The relevance of digital transformation in companies goes beyond the incorporation and use of digital technologies in all their processes, as it also involves a change in corporate culture, which implies a greater effort.

Beyond the implementation of digital tools that help with business processes, it is important that everyone involved in the business understands the advantages and benefits of digital transformation and supports digital business marketing strategies. , promoting digital culture and offering continuous learning to its employees.

“Digital transformation helps improve the employee experience,” says Rodriguez. “Bringing new technologies to your employees and collaborators that complement and enhance their work leads to constant flexibility and the ability to organize resources, which improves their productivity.

It also helps to increase productivity. Process optimization is undoubtedly one of the business strategies that allow companies to achieve their goals and digital transformation is a way to streamline and achieve greater productivity in all departments.

While one of the first steps to start change is to recognize that you need it, it is important to start a digital transformation in your business that you are ready at all times because it is here to stay. Start by carrying out a SWOT analysis of your company, focusing on the theme of innovation and the integration of digital technologies, in order to identify your strengths, weaknesses, opportunities and threats.

Once you have identified which are the most important processes in your business that require digital transformation, it is important to develop a strategy that allows you to find the relevant digital communication channels that match your culture, workflows existing ones and your budget. To do this, develop a roadmap with the main initiatives and upcoming tasks that will be implemented during the digital transformation.

About Aaron Rodriguez

Aaron Rodriguez is an expert e-commerce consultant in Latin America. He helps businesses in the region optimize all of their e-commerce operations to increase sales and retain customers, and also has extensive experience in developing strategic and external alliances to advance departmental and organizational goals. He has traveled extensively throughout Latin America assisting a number of businesses and when not traveling devotes all of his available time to his wife and children.

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