RWS Entertainment Group acquires “ted”


ted’s award-winning team will leverage their creative expertise and global network to deliver immersive new experiences for Halloween, holidays and seasonal events

NEW YORK, April 21, 2022 /PRNewswire/ — RWS Entertainment Group (RWS), the world’s largest provider of full-service visitor attractions and experiences, today announced the acquisition of The Experience Department, popularly known as ted. This announcement follows that of RWS November 2021 acquisition of international attraction design company JRA and expands the group’s expertise to include 360-degree experience design, audiovisual solutions, fitness and wellness programs, retail products on measurement, studio recording and visual media design. ted services will also expand to include new Halloween and seasonal holiday experiences complete with design, fabrication and installation.

Character creation and custom merchandise by ted, exclusively for Roompot.

RWS Entertainment Group becomes the world’s largest provider of leisure experiences and attractions with the acquisition of ted.

“The synergy between ted and RWS Entertainment Group opens up opportunities for our team and our customers to achieve the ultimate immersive experiences on land and at sea,” said RWS Founder and CEO, ryan stana. “Our companies have an outstanding track record of delivering powerful projects. With other RWS companies, including JRA and Binder Casting, the possibilities are endless. Each client will benefit from the strength of the entire international team, enhancing the experience customer while maximizing revenue.”

Based in the UK with offices in four countries and a twenty-year history, ted provides full-service entertainment and programs for theatres, cruises, resorts and leisure destinations. From audiovisual installations and live entertainment to fitness programs and custom character creation, customers around the world trust ted’s tailored offerings and excellent customer service. Working in partnership with its clients, ted helps define and design customer experience plans that are used to inform all aspects of project development. Resort design, themed attractions, custom plush, food and beverage all impact the guest experience. To meet the needs of every customer, ted specializes in creating breathtaking moments, big or small, for customers and brands alike.

“At heart, we are creative and innovative thinkers; we take the experience to the next level,” said Robin Breese-Davies, who will continue to lead ted’s exponential growth within RWS Entertainment Group. “I’m extremely proud, on behalf of the ted team, to join the RWS family. Our connected approach and 360-degree design experience truly sets us apart, and we’re excited to continue designing and defining the future of customer experience.”

In what was already an exciting period of growth for every division of RWS Entertainment Group, the acquisition of ted streamlines the delivery of the best and most innovative entertainment and experiences around the world. RWS tripled cruise ship activations, opened a new Leased Experiences division, launched a new RWS Decor Products catalog and introduced the RWS

Fun Crew™: staffing reinvented. More than a dozen JRA-designed projects will open in 2022, and together, all RWS companies will deliver nearly 500 live experiences and provide jobs for 6,500 artists, technicians and designers in 50 countries around the world.

More information, photos and videos are available online at

RWS Entertainment Group is an Emmy Award-winning global entertainment company headquartered in New York, London and Cincinnati. Together with its subsidiaries, RWS designs, manufactures, installs and operates personalized entertainment, live events and branded experiences delivering more than 500 live performances and offering more than 6,500 career opportunities each year. With projects on six of the world’s seven continents and every ocean in between, RWS provides services for theme parks, attractions, cruise ships, zoos, aquariums, museums, theaters, casinos , hotels and resorts, botanical gardens, visitor centers, ports of call destinations, retail and real estate, municipalities, airports, corporate and brand experiences .

Founded in 2003, RWS operates the largest live production facility in New York City which includes 56,000 square feet of office space, a rehearsal studio complex, and artist housing. RWS properties include a Theatrical and Paid Experiences division; Binder Casting serving the stage, film and commercial markets; the innovative RWS Fun Crew™: Staffing Reimagined; RWS Decor Products and RWS Leased Experiences.

RWS has provided groundbreaking productions and custom branded experiences for an impressive list of clients that includes Warner Bros., Apple, Disney, NBCUniversal, Hasbro, O, Oprah’s Magazine, Vera WangHolland America Line, Disney Cruise Lines, Azamara, MSC Cruises, Virgin Voyages, Hard Rock Resorts, Iberostar Hotels & Resorts, The Galleria Al Maryah Island, Europa-Park Resort, Paultons Park, Six Flags, Hershey Entertainment and Resorts, Cedar Fair Entertainment Company, the Denver Zoo and many more.

In 2021, RWS acquired JRA, an award-winning creative studio headquartered in Cincinnati, Ohio. JRA plans, designs and delivers exceptional visitor experiences for theme parks, museums, branded experiences, children’s experiences, attractions, theaters, visitor centers, cruise ships and port destinations. Services include master planning, content writing and development, attraction/exhibition planning and design, graphic design, executive media production, art direction and project management.

For over thirty years, a diverse group of clients have trusted JRA to turn their dreams into successful realities. Clients include Lionsgate, The Coca-Cola Company, Universal Studios Florida, Ferrari World Abu Dhabi, National Comedy Center, Science Center Singapore, Space Center Houston, The FRIENDS™ Experience by Superfly X, Toyota and more.

In 2022, RWS acquired ted, Europe largest leisure entertainment experience company. Specializing in theatre, cruises, travel, resorts and retail, ted draws on extensive knowledge of multiple industries across six internal departments: talent, production, audiovisual, studio, retail and fitness. . The capabilities of the ted team range from creative character development and bespoke products to original musical scores and set manufacturing.

A thorough understanding of design and production; world-class creators, artists, musicians, trainers and technicians; and the most modern studios in the entertainment industries guarantee that for each project, for each client, everything is tailor-made. By delivering a 360 degree experience design, ted has served clients such as TUI Group, Marella Cruises, Roompot, Bourne Leisure, David Lloyd SticksAway Resorts and Hoburne.

Follow RWS Entertainment Group on Facebook, instagramand LinkedIn, Binder Casting on Facebook, Instagram and LinkedIn, JRA on Facebook, Instagram, LinkedIn, Twitter and YouTube and ted on Facebook, Instagram and LinkedIn.

Cabaret Rouge aboard MSC Seashore by RWS Entertainment Group.

Cabaret Rouge aboard MSC Seashore by RWS Entertainment Group.

JRA designed the Nickelodeon PLAYTIME family entertainment center in Shenzhen, China.

JRA designed the Nickelodeon PLAYTIME family entertainment center in Shenzhen, China.



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