Eurazeo: 2RIDE ACQUIRES THE AMERICAN COMPANY TROY LEE DESIGNS AND STRENGTHENS ITS RANGE OF INNOVATIVE PRODUCTS DEDICATED TO THE PROTECTION OF TWO-WHEEL SPORTS FANS AND OTHER OUTDOOR ACTIVITIES

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2RIDE ACQUIRES THE AMERICAN COMPANY TROY LEE DESIGNS AND STRENGTHENS ITS RANGE OF INNOVATIVE PRODUCTS DEDICATED TO THE PROTECTION OF TWO-WHEEL SPORTS ENTHUSIASTS AND OTHER OUTDOOR ACTIVITIES

Paris, March 16, 2022

Eurazeo has been a shareholder of 2Ride, one of the main designers and manufacturers of motorcycle and outdoor activity equipment (helmets, technical clothing and protective equipment) since 2018. The Eurazeo Small-Mid Buyout team supports the ambitions of 2Ride’s management to create a world leader in equipment protection for urban mobility and outdoor activities, with a particular focus on design, quality and an integrated supply chain. Since its first stake in 2Ride, Eurazeo has helped the company to accelerate its development, for example with the acquisition of Nolan in Italy, and to strengthen its R&D with the acquisition of Ci.Erre.E., based in Brembate in Italy.

2Ride is now entering a new phase with the acquisition of Troy Lee Designs, a leading American brand in the mountain bike, BMX and motorcycle segments.

Troy Lee Designs fits well with the 2Ride brand in terms of markets and product lines. This acquisition makes the group a world leader in the market of protective equipment intended specifically for urban mobility and for all those who practice action sports, including mountain biking, motorcycling and other outdoor activities.

Their teams share the same values ​​and are delighted to combine their efforts and expertise. Together, they will strengthen the strategic positions of 2Ride and Troy Lee Designs in key US and European markets.

Troy Lee Designs, whose helmets and gear are easily recognizable thanks to their sharp graphics, will bring their knowledge of the American market, while 2Ride has significant experience in Europe.

By combining their skills, the two entities wish to increase their capacity for innovation and create high-tech products to meet the needs of different markets, as well as to bring their distribution operations closer together while optimizing internal and external resources.

Troy Lee himself and the management team led by Jason Steris will remain fully involved in the future developments of the combined group.

Since the Covid-19 pandemic, individual mobility has become more important, especially in urban areas, which bodes well for the group’s future prospects. The new-look group achieves a turnover of approximately 210 million euros, of which 70% comes from the motorcycle segment and 30% from other outdoor activities. North America now represents more than 30% of consolidated sales.

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Erwann Le Ligné, CEO of Eurazeo SMBO said:

“We are proud of this new step taken by the 2Ride group, which is fully in line with the roadmap that we established with its management in 2018. In line with our strategy for all companies supported by the team Small-Mid Buyout, 2Ride has more than doubled in size in three years, significantly strengthening its market position, innovation capabilities and international footprint. These ingredients give it great prospects. The 2Ride Group is a leader unchallenged in this buoyant global market, and is led by an international management team.”

Christophe Sicaud, CEO of 2Ride, said:

“We met a great team and we are very excited about what we can do together. The symbiosis between our two companies was immediately established and promises great things for the future of the group. »

Troy Lee, founder of Troy Lee Designs, said:

“With the 2Ride partnership, I am totally rejuvenated to continue the journey and expand my dream, and I couldn’t be more excited for this next chapter to begin.”

Jason Steris, CEO of TLD, added:

“Joining the 2Ride Group is an exciting new chapter. The TLD and 2Ride teams share many of the same values ​​– a commitment and passion to deliver the safest, best-in-class protection products. This partnership will collectively strengthen our businesses, so that we can continue to improve the TLD brand experience for riders and enthusiasts everywhere.”

ABOUT EURAZEO

  • Eurazeo is a leading global investment group, with a diversified portfolio of €31 billion in assets under management, including €22 billion with third parties, invested in 450 companies. With its expertise in private equity, private debt, real estate and infrastructure, Eurazeo supports companies of all sizes, supports their development through the commitment of its nearly 360 professionals and their offer deep sector expertise, a gateway to global markets and a responsible and stable foundation for transformational growth. Its solid institutional and family shareholding, its solid financial structure without structural debt and its flexible investment horizon allow Eurazeo to support its companies over the long term.
  • Eurazeo has offices in Paris, New York, London, Frankfurt, Berlin, Milan, Madrid, Luxembourg, Shanghai, Seoul, Singapore and Sao Paulo.
  • Eurazeo is listed on Euronext Paris.
  • ISIN: FR0000121121 – Bloomberg: RF FP – Reuters: EURA.PA

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ABOUT 2RIDE

  • Based in Marseille (France), 2Ride is the parent company of the SHARK, NOLAN, SEGURA, BERING and CAIRN SPORT brands. The platform is a key European player in the manufacture and distribution of protective equipment for motorcyclists, skiers and cyclists. With a portfolio of complementary products made up of internationally renowned brands, 2Ride is primarily aimed at middle-upper and a very wide clientele, made up of both professionals and amateurs involved in racing, road trips, motocross, urban rides or outdoor sports.

ABOUT TROY LEE DESIGNS

  • Founded by Troy Lee in 1980, Troy Lee Designs is a world-renowned lifestyle brand that is popular among all two-wheeled sports enthusiasts. It manufactures a range of high-end technical ATV and motocross equipment. Combining exclusive artistic designs and technical innovations, Troy Lee Design manufactures helmets, body armor and apparel that allow users to push their limits while staying safe. Troy Lee Designs helmets are used by both amateurs and professionals, including many international motocross riders.

Virginia Christnacht

David Sturken

COMMUNICATIONS MANAGER

MAITLAND / AMO

[email protected]

[email protected]

+33 (0)1 44 15 76 44

+44 (0) 7990 595 913

Pierre Bernardin

HEAD OF INVESTOR RELATIONS

[email protected]

+33 (0)1 44 15 16 76

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Eurazeo SA published this content on March 16, 2022 and is solely responsible for the information contained therein. Distributed by publicunedited and unmodified, on March 16, 2022 4:57:08 PM UTC.

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