Blue Cross Launches New Brand Campaign “360:1 Protection” Fully Support Fencing Gold Medalist Edgar Cheung Ka Long to Fulfill His Dreams | Taiwan News


HONG KONG SAR – Media outreach – March 10, 2022 – Blue Cross (Asia Pacific) Insurance Co., Ltd. (“Blue Cross”) announced the launch of a branding campaign themed “360:1 Protection”, coupled with promotional offers of a series of insurance products and free additional COVID-19 Protection, offering a comprehensive safety net to protect customers’ daily lives.

Blue Cross launched a brand campaign themed “360:1 Protection” featuring fencing gold medalist and Blue Cross brand ambassador, Edgar Cheung Ka Long. His various appearances highlight that Blue Cross 360oh coverage is ubiquitous in all aspects of customers’ daily lives, giving them peace of mind.

Blue Cross launches a new brand campaign

Blue Cross launches a new brand campaign

The brand’s new ad features fencing gold medalist and Blue Cross brand ambassador, Edgar Cheung Ka Long. His various appearances highlight that Blue Cross 360oh hedging is everywhere to protect the daily life of the elites. Whether it’s a beautiful home, a family-type domestic helper, a beloved pet, or practicing a variety of land and water sports for recreation or competition, Blue Cross will be there to protect all aspects of customers’ daily lives, giving them peace of mind. .

Mr. Patrick Wan, Managing Director of Blue Cross, said: “The new brand campaign reinforces our commitment to being customers’ preferred personal insurance partner. By offering a full range of insurance products, combined with the one-stop service of Blue Cross HK App, customers can enjoy full protection and smart life.”

The four eye-catching advertisements feature energetic images of the pride of Hong Kong, Edgar Cheung, demonstrating the dynamic and visionary brand image of Blue Cross, and conveying the message that Edgar Cheung can continue to pursue his dreams through different protection. .

The branding campaign covers both online and offline platforms, including bus shelters, tram bodies and social media ads, as well as social gaming with prizes. Additionally, Blue Cross cooperated with Trial & Error for the first time to produce a themed video to engage the younger customer segment. The video is expected to be released in mid-March.

Customers who successfully enroll in one of the designated insurance plans1 during the promotion period can enjoy up to 45% discount on premiums. Additionally, upon successful enrollment in LovePet Insurance, MaidSafe Insurance (Plan B and C), HomeSafe Protection Insurance, Personal Accident Insurance, or Job Changer Medical Protection, through the Blue Cross HK app or Blue Cross website, customers can take advantage of COVID-19 Protection for free2.

Promotional offers are subject to conditions. Please visit the Blue Cross website at or download the Blue Cross HK app.

Blue Cross launches a new brand campaign


1. Designated insurance plans include MaidSafe Insurance, HomeSafe Protection Insurance, DecorationSafe, LovePet Insurance, LovePet Outpatient Insurance, Taipan GolferSafe, GolfSafe, Personal Accident Insurance, Personal AccidentSafe Insurance and SmartFit Sports Insurance.
2. The free additional COVID-19 protection promotion period lasts until June 30, 2022.


  • This press release is intended for distribution in Hong Kong only. Distribution of this press release is not and should not be construed as an offer to sell or a solicitation to buy or supply of any insurance product outside of Hong Kong.
  • Blue Cross (Asia-Pacific) Insurance Limited is a subsidiary of The Bank of East Asia, Limited and a member of the BEA Group. It is not affiliated or related in any way to Blue Cross and Blue Shield Association or any of its affiliates or licensees.

Blue Cross (Asia-Pacific) Insurance Limited

Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) is a member of The Bank of East Asia group. With over 50 years of operational experience in the insurance industry, Blue Cross offers a full range of products and services, including medical, travel and general insurance, that meet the needs of individuals and businesses.

In 2021, Blue Cross was assigned a financial strength rating of A (Excellent) and the issuer’s long-term credit rating of “a” (Excellent) by AM Best, a global credit rating company full-service company specializing in the financial services industry. For the latest assessment, please access Social media

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