Pendella-Execupay Partnership Brings Significant Financial Protection to 1.3 Million Employees of Small Businesses


FT. MYERS, Florida., November 5, 2021 / PRNewswire / – Pendella Technologies, a fast growing technology company with a mission to remove the bias from life insurance, recently announced its partnership with Execupay providing the white label individual life and disability insurance solution the company to Execupay customers and the 1.3 million employees they serve.

With Pendella’s AI-powered enterprise SaaS solution, employees can easily purchase an individual life and disability insurance policy, all in a browser in minutes. Pendella’s digital life insurance solution is available to employees anytime, giving them the ability to compare insurance options tailored to their unique needs and offered by top national insurance companies.

“Our partnership with Execupay enables small business owners to bring the most important financial protection to their employees without requiring additional costs or resources,” said Bob gaydos, CEO of Pendella. “Together, we are closing the protection gap and creating greater financial security for future generations.”

According to LIMRA, 36% of consumers say they plan to purchase life insurance in the next 12 months, which is the highest purchase intention in survey history. There are 102 million uninsured and underinsured Americans who believe they need to purchase life insurance or increase their coverage, representing 40% of the adult population.

“Pendella Technologies is a perfect fit for our customers, increasing the value they bring to small business owners and their employees,” said Scott abramson, vice president of sales and marketing at Execupay. “This is an opportunity for small business owners to provide important financial protection to their employees that they need. “

Execupay customers can add Pendella technology to their employee portal by registering at

About Pendella
Pendella is a technology company that exists to make financial protection for individual life and disability insurance accessible to everyone, regardless of age, health or income level. Pendella’s full-stack enterprise SaaS solution is powered by artificial intelligence and big data to automate underwriting and deliver a simple and enjoyable experience to thousands of people through partnerships with insurance companies and distributors first class. White label personalization allows for a seamless experience. Instant life and disability insurance in minutes. No paperwork. No medical exams. Implementation with minimal effort. Visit

Contact: Marissa Buckley, [email protected]

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SOURCE Pendella


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