Coldplay and Amazon Music announce “intergalactic audiovisual experience”


Coldplay performing live in 2017. Photo credit: Frank Schwichtenberg

Yesterday, Coldplay joined Parlophone and Atlantic Records from Warner Music Group. Now, the five-piece group has teamed up with Amazon Music to organize an “intergalactic audiovisual” event dubbed “The Atmospheres” in New York, London, Tokyo and Berlin.

Amazon Music and London-based Coldplay today unveiled their “exclusive two-day pop-up event,” via an official release that was emailed to DMN. The Atmospheres – slated to kick off on Friday, October 15 – will promote the 25-year-old group’s ninth studio album, Music of the Spheres.

The New York City event will take place at Vanderbilt Hall from 10:00 a.m. to 8:00 p.m. local time on Friday and 9:00 a.m. to 7:00 p.m. on Saturday. Tickets for the free happening (which fans must reserve, including by selecting a time slot) are available now, and the organizers relayed on The Atmospheres’ website that each experiment “will last approximately 5 minutes”.

As for the nuances of this experience – which will require attendees in New York to wear “face covers” and “show proof of at least one dose of COVID-19 vaccination” – guests will enter a “tailor-made installation”. From this facility, “fans will be transported to The Spheres – the distant solar system that hosts the band’s latest album, where each of the twelve tracks is paired with a different planet,” the release from Amazon Music and Coldplay said.

“Immersed in unusual visuals, fans can create their own messages in alien language and take selfies in the photo booth in augmented reality,” the text continues. “The experience will be recorded by the highlight of the album, ‘People of the Pride’, mixed in Dolby Atmos and accompanied by exclusive 360 ​​visuals.”

Speaking to the Amazon Music and The Atmospheres partnership in a statement, Coldplay (who “will not be attending the Sphere experience”) said, “We are delighted to partner with Amazon Music to bring Music of the Spheres to live. The Atmospheres will take fans on a journey through The Spheres and into the heart of the album.

Although the Big Three labels (led by Universal Music Group) scrapped streaming exclusives years ago, Amazon Music, Apple Music, and other Spotify rivals appear to be stepping up efforts to ensure unique experiences outside of the world. ‘recording – musical space.

2020 saw Amazon Music score an exclusive 3D audio edition of Taylor Swift Folklore, for example, in addition to teaming up with Dolly Parton for a Christmas special. The first nine months of 2021, for their part, saw Amazon Music roll out an artist merchandise store (including exclusive items from Weezer, Gwen Stefani and more), while Apple Music launched a series of videos. (titled “This Week in Apple Music”) to showcase its own exclusive content.


Comments are closed.