Neocrassical releases very first NFT audiovisual EP, Conversational Freestyles
A new EP from Neocrassical became the first audiovisual EP to be released as
NFT (non-fungible token).
Conversational Freestyles, Neocrassical’s debut EP, unlike anything seen before, takes the form of
comic narration and synthesized rhythms, in the midst of captivating visuals.
The two songs from the EP, Hello Sunshine and FU, are unedited vocal and visual freestyles, and
highlight the power of improvisation using easily accessible creative tools, and the power of
comedy and accents in the creation of relativity.
Neocrassical released the EP as NFT after realizing the pitfalls of
the revenue structures of the music industry, labels and “intermediaries” obtaining up to 80% of
The NFT revenue model threatens to dismantle this. Self-release as a token gives all sales
directly to the artist and the income is in the Ethereum cryptocurrency, which is about to
increase in value at a rate higher than fiat money over the next 10 years. It also gives artists a
royalty that is provided automatically through a stand-alone smart contract.
A fan can invest in an artist’s vision and buy an NFT, and then can profit from the resale
the NFT in the coming years as an artist is gaining popularity.
Neocrassical believes we are on the cusp of a paradigm shift, as artists awaken to a new reality
where blockchain technology creates stand-alone smart contracts that send artists their
NFT royalties without the artist having to hunt or audit. Conversational freestyles comes
right before Kings of Leon was announced as the “first band to release an NFT album”.
Conversational Freestyles videos, somewhere between fine art and memes, make it look like they could
go viral on a platform like YouTube. Instead of going viral, Neocrassical wanted their first
release to be a gem that cannot be considered an NFT in the blockchain from where it was
The videos highlight the possibility of creating works of art using technology that most people already have:
smartphones. They manipulate iPhone technology using voice memo app, as well as
reference iMessage conversations in a unique way. The two videos on the EP are also delivered
by the characters of Animoji, a tool never used before as “leaders” of the music video who
The nostalgic ’90s trance-influenced instrument for Hello Sunshine was intended to be a
frenzied and menacing combination of a dark and menacing bassline, topped with a
melody in the high end.
His sonic feeling was intentionally reflected visually through the use of visuals seemingly falling into
space, with the characters absurdly placed in the different environments, sometimes
interact with it and sometimes ignore it.
The black space, on frames dotted with colors in between, creates an eerie feeling. The video
also intentionally crescendos with the music to peak at the end, with the speed of editing and use
hyperrealistic text and character mirror effects, cementing the idea that this whole room
This is what Neocrassical calls: “creation of hyper-realistic and absurd meaning”.
Lyrically, the listener hears the voice at the same time as the artist. There was no pre-planned
narrative and each sentence was freestyle without stopping – first the voice of the man, then the
child’s voice – for improvised answers. This creates a nice combination of dynamic freestyle. The
the man concludes the video essentially as a subconscious voice in the head of the real room
protagonist, the child.
Neocrassical describes FU’s epic pace as ’80s hardcore glam donk’. The video uses
desktop images, discovered while the artist was working as a corporate video editor.
Visual color themes intentionally use soft pastels in blue and purple to create a corporate vibe
positive feeling to go along with the feelings of jubilation in music production. Happy well-being
melodies in the beat juxtapose aggressively angry lyrics.
Neocrassical’s freestyle music journey began when exchanging vocal notes with friends, where
they were recording freestyle voice memos to instrumental house music on pirate radio.
Neocrassical discovered that this informal freestyle awakened an area of the brain with the ability
for melodic composition, then began creative experimentation.
With Conversational Freestyles, Neocrassical sprints headfirst through the unknown into the
realm of no return, releasing the EP on the blockchain and burning it into digital eternity,
making a world first in the process.
“I am delighted to take the risk of being one of the first players in the NFT music space. I am fair
happy to be able to create my own visuals and rhythms so that I can sprint to be the first to go out
an EP this way, and be the one to test if that’s the way to go. I think the output style
is also in keeping with the novelty of the style of the piece artistically. My artistic direction was
create something so appealing that it signals, in a way, that I respect the consumer
attention and I work hard to keep them entertained to the highest point of my
NOTES TO EDITORS
NFT List and Price:
NFT List – https://opensea.io/collection/neocrassical-conversational-freestyles-ep-nfts
The NFTs came out with 3 mints (edits) of each song, or 6 mints in total.
Each mint is priced at 0.33 ETH (around £ 400 at the time of writing).
Neocrassical describes himself as a creator of post-Internet-comedic-acid-trance-punk-popart,
while being a freestyle enthusiast and a music producer. Neocrassic came from a
training in economics and then animated club evenings, managed musical artists and directed / edited
music videos, before studying theater and becoming an artist themselves. Inasmuch as
audiovisual artist, Neocrassical works alone to create all the elements of each piece –
produce the beat, sing along and edit the clip.
The name, Neocrassical, comes in part from the “neoclassical” economy, which the artist studied,
and partly refers to the coarse lyrics used in their music. Words used and feelings
expressed come from taboo subjects which are in fact very everyday. Drug references, the C
word and wanting to tell someone FU are all relatable things that people talk about in a
office, but deem to be less suitable subjects for art. Any provocative element comes from
wonder why these sentences seem so weird when they are so normal.