Heavy equipment dealers increase profitability with GPS tracking: CEG

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The profitability of heavy equipment dealers depends on efficiently leasing their assets and keeping them in good operating condition over the long term, whether they are truck trailers, semi-trailers or moving trailers; buses or recreational vehicles; backhoes, bulldozers, cranes, excavators, scrapers, graders, dump trucks or rough terrain forklifts.

To maximize profitability, dealers need to know as soon as possible when equipment is returning to the yard so that it can be registered, serviced and re-rented. Dealers with multiple locations often need to know what equipment from other locations is readily available for rental, if it is not available at the current location and a customer needs it.

In order to protect and preserve their assets for as long as possible, dealers must also discourage theft and careless use by customers. In addition, if the dealership’s name / logo is displayed on vehicles in public view, it is essential to prevent any unsafe actions, such as speeding, which could damage their brand or even engage their liability in the event of a loss. ‘serious accident.

As a proactive response, a growing number of dealers are turning to real-time, 24/7 GPS tracking of their heavy equipment rentals to ensure better fleet management and rental lead time. faster. In addition, the same approach provides clear responsibility for the driver and operator, which helps reduce damage to assets and extend their lifespan.

“Continuous GPS tracking allows dealers to instantly see where all of their heavy equipment is at any given time, so they can know as soon as possible who will be ready to be checked in, serviced and re-rented with minimal downtime.” , said Ben VanAvery, director of sales and marketing at Advanced tracking technologies, a designer and manufacturer of GPS tracking products based in Houston, Texas.

Compared to typical GPS trackers that can only update every few minutes, a system like ATTI’s Shadow Tracker provides real-time location updates every 10 seconds, along with location alerts. , speed and idle time in the event of a problem. This data is transmitted via satellite and cellular networks to a smartphone or a PC 24/7. The system has access to national speed limits in its database.

According to VanAvery, through a PC or smartphone app, dealers can view the real-time location of the entire fleet on a map and zoom in on any specific vehicle. At a glance, they can see whether a vehicle is moving (displayed in green) or stationary (displayed in red). If they touch a vehicle icon, the app will show where the vehicle was, where it stopped and how long it has been idling.

“By zooming in or out on the map, dealers can see where heavy equipment is located anywhere in the country, so it’s easy to see if another location has equipment available for rent, if they is not available in the nearest yard. VanAvery said.

Such GPS tracking, of course, not only helps prevent the theft of heavy vehicles and equipment, but also quickly retrieves them, if necessary. Law enforcement, for example, could have a relatively precise location of any stolen item at virtually any time.

Since tenants can be informed that the system is monitoring speed, this ability can also act as a deterrent to speeding, if consequences are imposed on them, such as an increase in the rate, loss of a game. of the security deposit or a refusal to rent in the future. This can help minimize the risk of accidents, damage and excessive wear. This helps extend the useful life of the equipment, while minimizing premature repairs and maintenance.

With better tenant conduct encouraged by active monitoring, this approach could also reduce tickets and potential liability, and may even help reduce the cost of insurance. Additionally, it can help protect the dealer’s good reputation in the community.

As a value-added service for longer-term tenants, dealerships may even offer the ability to monitor leased assets to a client or their project managers. This can be provided by essentially downloading an app and providing the client with a user password.

While heavy equipment rental dealers already keep tabs on their assets via phone, text, and email with customers on a one-to-one basis, advanced GPS trackers dramatically streamline the equipment rental process. To do this, the location and availability of the entire fleet is instantly visible, without having to interact with the customer.

This, in conjunction with the ability to encourage greater tenant accountability, can dramatically improve profitability, while extending the useful life of the fleet.

For a free demo, visit https://www.advantrack.com/free-demo/.


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