The partnership aims to strengthen Rotana Audio and Video’s position as a major player in the production, development and distribution of artistic and musical content.
Rotana Audio Visual LLC, a major production company in Saudi Arabia, has appointed âDigital Media Services (DMS) – Saudi Arabiaâ, a Choueiri Group Company, to handle exclusive advertising sales of âRotana Audio and Videoâ and âRotana FM âin the Middle East and Turkey.
The partnership includes all the content of the radio station “Rotana FM”, as well as the production services of “Rotana Audio and Video”, which includes concerts and filming of video clips, as well as the Fannbox application.
The agreement was concluded between Salem Al Hindi, CEO of Rotana Audio Visual, and the president of âDigital Media Services – Saudiâ, Pierre Choueiri.
Speaking on the deal, Salem Al Hindi, CEO of Rotana Audio Visual, said: âIn light of the expansion plans and innovations that Rotana is undertaking to keep pace with the current changes in the industry market entertainment in general and entertainment in particular, and aligned with the interest, guidance and monitoring that His Royal Highness Prince Al-Waleed bin Talal, Chairman of the Board of Directors, attaches to this transformation, we are pleased to sign today this exclusive agreement with the Choueiri Group, which will enrich our offers as well as our technical and entertainment services in the Kingdom of Saudi Arabia and in the MENA region at large. “
DMS-Saudi President Pierre Choueiri said: âWe are proud of this cooperation with Rotana Audio Visual and have high hopes for this partnership. The unique features that Rotana offers for audio and video, with its various services and subsidiaries, as well as the broadcast leadership of âRotana FMâ constitute a powerful whole. We will work hand in hand to create a bridge between the world of music and entertainment and the world of advertising, so that this relationship can benefit advertisers, listeners and the public.